Today’s issue of the Gazette contains the fifth edition of Explore Magazine, our annual glossy tourism and marketing guide touting the benefits of New Albany and Union County.
It’s something all of us at the Gazette are proud of because it has been an unqualified success story. It certainly wasn’t a guarantee when we took a chance in 2010 that our area would support a big-city kind of tourism and marketing guide,
At the time no comprehensive guide existed to use in showing the community at its best to prospective businesses, manufacturers, health care and other professionals as well as tourists.
Each year we insert the newest edition of the guide into the Gazette and distribute thousands of others free through hotels, banks, restaurants, the New Albany welcome center at the Union County Development Association, the hospital and a variety of other places tourists might visit.
Our goal when we started was to put New Albany’s best foot forward. But we wanted to make sure it was New Albany’s foot, not phony PR material or phony photographs. In other words, we set the same standards of ethics and quality that we use in the newspaper.
The result has been an annual guide that enjoys wide support from our readers and advertisers and has reaped several statewide awards. Today Explore is generally regarded as the best publication of its type in the state.
Enjoy your copy and let us know if you need an extra or two. We’re proud to call New Albany and Union County home. And we’re excited to show off that pride in Explore Magazine.