The 2011 campaign of the United Way has been going on since August, and up until now the amount of money pledged is only 29 percent of the goal of $2.2 million.
A number of major groups, including those involved with health care, have yet to finish their employee campaigns so the total may be misleading.
But in fundraising, nothing should be taken for granted in raising money to support the United Way of Northeast Mississippi, which operates in seven counties including ours.
The goal this year, although slightly more than last year, should not be an unreachable number even in an uncertain economy. Charitable giving usually increases during difficult times.
What is most important locally is how much money is contributed by Union Countians because that determines how much money is returned to benefit worthy causes here.
This past year we had a significant increase in giving from the county and $91,250 was distributed to agencies that benefit Union County. The largest benefactors this year were the Boys and Girls Club of New Albany with $20,000, Good Samaritan Food Pantry with $16,000, the New Haven Center with $11,000 and the Salvation Army with $7,000. Twenty-one other agencies shared the rest.
Although giving from our county has been increasing, it still is below where it logically should be for a county of our size.
We still do not have enough of our businesses and industries conducting campaigns. There is still time for you to participate, either as a business or an individual in this year’s fundraising drive.
The United Way supports many worthwhile causes in our community. We hope you will give what you can.